AI Insights · Timothy · July 2022
Q3 2022 Latin America iOS Drawing & Coloring Apps Performance
An analysis of the top 5 drawing and coloring applications for iOS in Latin America during Q3 2022, showcasing downloads and user engagement trends.
As the mobile app market continues to evolve, Sensor Tower provides insights into the performance of applications across various regions and platforms. In Latin America, during the third quarter of 2022, the drawing and coloring app category for iOS devices saw notable user engagement and download figures. Here, we present a snapshot of how the top five apps in this category performed.
Color by Number：Coloring Games showed a strong presence with downloads peaking at around 13k in mid-July and maintaining a steady rate of over 9k downloads weekly towards the end of September. The app's weekly active users saw an increase from around 37k to 47k over the quarter, while its revenue also experienced growth, reaching over $9k in the last week of September.
Colorfy: Coloring Book Games maintained a consistent download rate, hovering around 6k in early July and rising slightly to over 4k by the end of September. Weekly active users for Colorfy showed a decline from 16k to around 12k, with revenue fluctuating but generally staying within the $4k to $5k range each week.
Bini Bambini Academy's Drawing Games Learning Kids 3 experienced a significant increase in downloads from around 5k to 9k, with a notable spike to almost 9k downloads in the last week of September. Weekly active users reflected this upward trend, growing from around 10k to over 15k. Revenue for this app also saw an uptick, ending the quarter at around $3.6k.
Disney Coloring World, despite a mid-quarter dip in downloads, recovered to over 3k by September's end, with active users reaching above 6k. Revenue for Disney Coloring World appeared stable, concluding the quarter with a slight increase to just over $3k.
Lastly, Adult Coloring Book - Pigment from Pixite Inc. maintained a relatively steady download count, at around 1.5k weekly, and active users showing a modest increase from 1.8k to just under 2k by the end of the quarter. Revenue for Pigment remained consistent, with weekly figures hovering around the $2k mark.
For more detailed insights and data on app performance, Sensor Tower's platform offers in-depth analytics and market intelligence.
